THE ARBOR COLLECTIVE
Insights and Highlights 25
This November, Arbor will be crossing the 25-year mark. Over the next 12 months, we will celebrate this milestone with the release of limited-edition products and special content highlighting Arbor’s unique history. The centerpiece will be a new documentary film, Crossing the Grain, detailing the very different journey Arbor took through snowboarding and skateboarding.
To kick things off, here is the latest version of our Insights and Highlights reel, a fast- paced look at our ongoing commitment to sustainability and craftsmanship, and never- ending pursuit of snowboarding, skateboarding, and the good times that happen along our way.
We take great pride in highlighting athletes and artists who support this approach, and contribute so significantly to our efforts. This mindful, more collective style ensures the planet is always considered as we develop unique products for chasing life’s great lines.
Arbor Snowboards Pro Team Rider: Bryan Iguchi
Arbor Collective Artist: Aaron Drapplin of Draplin Design Company (DDC)
We’re proud to have been the first action sports brand specifically established to consider the environment across everything we do. We thought it was funny in the 90s when people would refer to Arbor as that hippy brand. Back then, this was not a compliment. Those days are over thanks to our customers, who understood that protecting the planet is about looking after our shared playground.
We continue to be motivated by your support
We launched Arbor in 1995 with our snowboard line, and a dialog about our focus on sustainability, and its importance to snowboarding. We were the first to replace the standard plastic top, with responsibly sourced wood veneer, significantly improving performance. We pioneered the use of bamboo, bio-plastic, and other recycled, reclaimed, and renewable alternatives. For over two decades we’ve turned rider-oriented design into the highest quality, hand-crafted snowboarding products possible, while drastically minimizing our impact on the planet.
Shortly after launching Arbor, we started repurposing old snowboards into big wheelbase skates that were ideal for bombing hills when there was no snow. This led to the introduction of our skateboard line, and an extension of our sustainability efforts and discussion about its importance to action sports. With the skate line, we pioneered bio-urethane and expanded our use of recycled materials and responsibly sourced wood and bamboo. Our mission is to build premium lifestyle skateboards, with the smallest possible environmental footprint.
We expanded into softgoods because much of life happens between where we live and the places we go to ride. We knew our efforts around sustainability would be welcomed in a line of products made for getting there, enjoying the great outdoors, and going for it with friends. We focus on timeless, utilitarian design, and a built-to-last approach. We utilize a range of sustainable fabrics and processes. As with all Arbor products, a portion of sales goes to our Returning Roots program.
Not Just Planting Trees, Rebuilding Forests
Since day one, The Arbor Collective has donated to groups that protect and restore forests. We call this program “Returning Roots.”
Our donations primarily go to preserving the Koa forests of Hawaii, which allows us to give back to the planet, and to the people and place that gave us surfing, skateboarding, and snowboarding. The native Hawaiians invented surfing as early as 1,000 years ago, on boards made from Koa wood. The sports we love today tie directly to this heritage.
The Hawaiian Legacy Reforestation Initiative is our principal Returning Roots partner. This group is not just planting trees; they’re thoroughly rebuilding forests from the ground up. As of today, they’ve planted over 350,000 Koa trees, on 800 acres of former forestland, with the full range of native understory plants.
The Hawaiian Legacy Reforestation Initiative is helping Arbor to do our part in the protection of forests, while we strike an important balance with our use of sustainably sourced materials.
The Conservation Alliance is a group of like-mind companies that disburses its collective annual membership dues to grassroots environmental organizations. We direct our funding to community-based campaigns to protect threatened wild habitat and outdoor recreation. The Alliance was founded in 1989 by outdoor industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. We now have more than 220 member companies, and plan to disburse $1.9 million in 2018.
Since its inception in 1989, the Alliance has contributed more than $20 million to grassroots conservation groups throughout North America. The results of our funding have been remarkable. Alliance funding has helped save 51 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. We follow a rigorous grant proposal review process that ensures our grants go to organizations that can succeed given the necessary financial resources. Click here for a list of our grantees.
Our goal is to grow the Conservation Alliance such that our annual grant budget exceeds $2 million. Though the vast majority of those funds will always come from our member companies, we invite you to add your resources to our grant fund. We all believe in conservation, but don't always know which organizations are doing the most effective work. By supporting The Conservation Alliance, you will invest in an array of the most compelling conservation projects in North America. Your donation to the Alliance will help increase our grant fund, and support ever more effective conservation groups.
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. We're moms, we're surfers, we're kids and teens… we're you. We're engaged to protect what we love: oceans, waves and beaches. We would love to have you join us, you can join Surfrider here.
The Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners. The impact we make on our world is accomplished through our conservation and education programs.
From the Forest
Using sustainably sourced wood and bamboo from well-managed forests.
Not Just Planting Trees, Rebuilding Forests. 500,000 Trees & Counting.
Maximize to Minimize
Processing methods that stretch resources and minimize our impact on the planet.
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